Tero Ads

Building a greener, regenerative Internet.

Today's Internet is largely monetized by advertisements and contributes to about 7% of global emissions.

Ads drive consumerism. Their servers, auction-bidding system, and delivery typically run on fossil fuels—all while violating users' privacy in the process.

We have a 3-part plan to change that.

1. Proof of Concept

What if we could replace online ads with green ads? Since ads power the Internet, transforming the ad space could have a huge impact on creating a better Internet. We have developed a tool to replace some of the display ads you see online with our green ads. All our ads run on clean energy, and we use 80% of their profits to reverse climate change. Those are emissions we are taking off the grid, and that is money that is helping conserve our planet instead of funding Big Tech.

2. Decouple from Big Tech

Although we currently take countless measures to protect our users' privacy, there are aspects that are simply out of our control and are dictated by a small group of very large companies.

Google, Meta, and Amazon accounted for 74% of global digital ad spending in 2021. Considering that Google's Chrome also has a 66% global market share, it is clear the chokehold they have on the Internet. These companies profit by collecting data from as many places as possible, comparing them with similar profiles, and selling granular personalization to the highest bidder.

To truly transform the Internet and protect users' privacy, the only course of action is to decouple from Big Tech. Organizations such as Brave have done an incredible job of paving the way and we hope to follow in their footsteps. Although it requires scale and resources, our vision is to create a first-of-its-kind Regenerative Browser & Advertising Network to offer a better, greener, and privacy-friendly alternative to Big Tech.

3. The Carrot and The Stick

Using clean energy and ad-generated profits to reverse climate change is great, but not enough. Especially not when those ads are still driving consumerism and promoting dirty products and companies. To drive structural change, we will employ a tax-and-subsidy mechanism to decarbonize businesses around the world. This could be achieved by charging polluting companies a premium to advertise and offering clean companies a subsidy for the same ad space, and in doing so, providing businesses a real cost-and-benefit to get their act together.